Play - Pretend

Tilly Golden Retriever is a soft biscuit pup with firm beanie paws and sits well on golden haunches. Floppy-eared with big b...

Fuddlewuddle Ginger Cat is strokeably soft in beautifully tousled marmalade fur. With splashes of cream, marshmallow paws, a pin...

Bonjour! Sweater French Bulldog Purple is rocking the dog park in their lavender rollneck. This blue-grey pup has sweet stoc...

Freshen up your space with Amuseable Daisy! This trio of flowers have golden fur faces, suedette fold petals and deep gree...

Greens are good for you - this one brightens our day with a smile! Vivacious Vegetable Broccoli is a funky floret of bobbl...

The star of any barbecue bash, Amuseable Burger's dressed to impress! From top to bottom, this burger's rocking a brillian...

Cordy, colourful, cute and kooky, that's Vivacious Vegetable Carrot! Gorgeously textured and squeezably soft, this brigh...

Vivacious Vegetable Sweetcorn is all dressed up in fresh field fashion! Sunshine-yellow, with bobble-soft kernels, this cu...

Gorgeously textured with velvety craters, Amuseable Moon is full of fun! A midnight matey for bedtime hugs, this pearly-whit...

Amuseable Sun is here to brighten up the room! But there's no need for shades or sunblock – this chubby, cuddly bundle of ray...

A treat for the eyes, Amuseable Doughnut is a burst of kooky sweetness! With soft golden dough, berry-pink icing, stitch r...

Enter the world of Amuseabean Unicorn, a kawaii legend unlike any other fable. With dumpling-soft charm, pink cordy hooves,...

Enter the world of Amuseabean Unicorn, a kawaii legend unlike any other fable. With dumpling-soft charm, pink cordy hooves,...

Backpack Elephant's ready for the hike! This tusky, fuzzy grey pack-yderm hasn't forgotten a single item, but needs to get...

Get your five-a-day in an adorable way with Amuseable Avocado! Green and soft, our veggie friend has a clever two-tone jacke...

Little Tiger may be wee, but this cub is fierce with a mighty roar! (Well, more tumbly and growly.) With adorable tussly cho...

Bashful Monkey clutches to this silky soft soother, it's just too irresistible to let go of! The soother is rolled up tight ...

Smudge Elephant loves naptime, and keeps falling asleep on the march! Flop this supersoft silly down to sit on those squisha...

A sandy, dandy teddy, Bumbly Bear is simply scrummy. A ruffly, fluffy fellow with an extra-long snout for vintage style, h...

Huddles Bunny is a delightful baby-and-parent combo in tousled, coffee cream fur. Is baby trying to wriggle away to fit in s...

Lottie Bunny Fairy is so excited to mark her garden debut! This flopsy-eared dancer wears ribbons on her ears and a beautifu...

Bashful Carrot Bunny is keen to make friends and has brought as a gift their most prized possession: a tufty carrot with velvety shoots! This sno...

Bashful Viola Bunny is gorgeously soft in pastel violet fur. This purple bunny has long floppy ears, huggable paws and a pin...

Banishing gloom in every room, it's Bashful Sunshine Bunny! Gorgeously golden in custard yellow, this scrummy-soft scamp is ...