Play - Pretend

Dive to the depths for high adventure with wonderful Odyssey Octopus! Squishably soft in sea-moss green, with eight ...

Pretty Patisserie Gateaux is the fashionista of the cake world. With three gorgeous tiers of fuzzy sponge, cream i...

Fabulous Fruit Orange is holiday-happy, with zingy, stretchy, summery fur! Jolly and juicy, with cute stitchy freckles...

Pretty Patisserie Tarte Aux Fraises has snatched the crown in style! This shortcrust scamp has a snug pastry shell and a cor...

Amuseables Boiled Egg Scuba can't wait to explore! With super-soft fur in cream and yellow, embroide...

Fabulous Fruit Banana is so laid-back, lounging in stretchy golden fur! With a dapper brown stalk, stitchy peel and a sple...

A citrus sweetie made from soft, smooth fabric with embroidery spot detail, this Fabulous Fruit is a zesty character who c...

Plump and scrumptious and purply-navy - that's Fabulous Fruit Blueberry! This stretchy-soft berry has a tickly topknot a...

Enjoy one of your 5-a-day with the Vivacious Vegetable Pea! With a soft green velvety pod and a black stitch detail smile,...

Caboodle Puppy is so very round, with a cheeky stitched smile and hazel eyes! This tiny dog has floppy ears and the softest ...

Amuseable Chilli Pepper is the hottest name right now (and not just on the Scoville scale)! This crescent pepper has fie...

Greens are good for you - this one brightens our day with a smile! Vivacious Vegetable Broccoli is a funky floret of bobbl...

Cordy, colourful, cute and kooky, that's Vivacious Vegetable Carrot! Gorgeously textured and squeezably soft, this brigh...

Vivacious Vegetable Sweetcorn is all dressed up in fresh field fashion! Sunshine-yellow, with bobble-soft kernels, this cu...

The bubbly Fabulous Fruit Cherry buddies are stretchy-soft and squidgy in scarlet! These twins share a stalk in cocoa brow...

Enter the world of Amuseabean Unicorn, a kawaii legend unlike any other fable. With dumpling-soft charm, pink cordy hooves,...

Enter the world of Amuseabean Unicorn, a kawaii legend unlike any other fable. With dumpling-soft charm, pink cordy hooves,...

Discover the enchanting world of Jellycat Etoile Mouse! This adorable plush toy captures the charm and elegance of a mouse, wi...

Little Tiger may be wee, but this cub is fierce with a mighty roar! (Well, more tumbly and growly.) With adorable tussly cho...

Blossom Blush Bunny can't wait to join the picnic - this bobtail bopper has even brought some flowers! Dreamy-soft in warm p...

Affable scrambler Willow Squirrel has just put the kettle on. Want some acorn tea? So very soft in latte fur, with a suedey ...

If you lift Napping Nipper Cat up, be very careful not to wake them! This gentle kitten has cloudy-soft fur in soothing pebble grey, w...

If you like to plant flowers, Bashful Bee has a few requests! He loves lilac, honeysuckle and poppies - perfect for making heavenly honey! Thi...

Take a seat next to Bryno Dino and watch the world go by. This apple-green dino is bold and eccentric, with a bobbly bro...